Nugu girl group FlaShe, previously known for their cute releases, have succumbed and crawled down the sexy route. Unfortunately, Lip Bomb is kpop firing on half-cylinders. The song itself isn’t bad, despite sounding like a copy of a Brave Brothers’ track, but the production definitely lets it down. In order to stand out in the highly competitive world of kpop, a nugu group has to be identifiable as their own entity and not simply a lesser copycat. Lip Bomb doesn’t let a shred of personality come through, with the girls’ voices mastered to sound like chirpy robots and the backing track flattened of its dynamics so that it all blends into one repetitive drone. There’s no impact, and that really is the death of a kpop song. It’s a shame, because the hook is pretty strong and I dig the throwback vibe that the instrumental is going for. It just needs some room to breathe so that it can truly showcase what these girls can do.

http://www.youtube.com/watch?v=UZrTt8hRnns