One of the most refreshing things about Golden Child’s emergence as K-pop rookies is their full embrace of upbeat, unashamed pop music. As idol groups continue to push into the West with sounds appealing to current trends, Golden Child has maintained a more classic approach. From Damdadi to It’s U, their brand of hooky, high-energy pop feels utterly charming. And with Let Me, they’ve delivered the rarest of things in this modern age of K-pop — a summer comeback without even a hint of tropical undertones.
Being a Sweetune aficionado, I was disappointed when it was announced that Let Me would be produced by a different team. But by returning to the composers responsible for last year’s Damdadi, the song creates a solid through line that cements the group’s power pop sound. Bounding out of the gate with a catchy burst of boogie guitar, Let Me’s jaunty verse sets a beach-ready tone built upon by a bright melody and extra stomps of percussion. This soon segues into the synth-infused chorus, which takes its cues from 2011-era One Direction for an anthemic, fist-pumping sing-along.
Let Me’s second verse twists things up, delivering a series of disorienting electronics as hip-hop briefly takes the spotlight. This never completely disrupts the flow, but adds just enough variety to keep things interesting. The same could be said about Joochan’s climactic power note, which injects a welcome boost to the final chorus. This isn’t revolutionary stuff, and probably won’t appeal to listeners who like their K-pop a little darker and brooding. But for those of us with a sweet tooth for bubblegum hooks and big, sparkly production, Let Me is the perfect summer tonic.
Hooks | 9 |
Production | 9 |
Longevity | 9 |
Bias | 9 |
RATING | 9 |
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This is some of the best material of the year. Was not expecting this level of quality at all.
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It really is. Golden Child is earning their place as 2017’s most promising rookie. I can’t wait to see where they go next.
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Sometimes I wonder if you’re reading my mind? I felt like this song reminded me of something, and “2011-One Direction” hits the nail on the head. (I used to be slightly obsessed with that group around the 2011 era, and some of those songs are still guilty pleasures of mine). I’m really liking Golden Child’s songs so far, exited to see more of them!
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