Thinking back to K-pop’s most successful debuts, one factor remains the same. If you’re supported by a big agency, your chances of breaking through skyrocket. Everyone else has to fight for scraps, with the odd act making a name for themselves via a combination of perfect timing and luck. New boy group Lucente faces an uphill battle from the start, emerging from Noga Entertainment — an agency that must either be incredibly small or incredibly new. Try as I might, I can‘t find any sort of internet presence for Noga itself.
Given these ingrained challenges, I wonder if it’s smarter to go-for-broke with a daring sound, or hitch your wagon to the tried-and-true trends of the day. With Your Difference (뭔가 달라), Lucente opt for the latter. The song takes a hip-hop base and overlays tropical synths. Unsurprisingly, this results in the kind of sound we’ve heard a million times over the past few years. This familiarity makes it almost impossible to get a sense of just what kind of group Lucente seeks to be — or if they have any specific musical aspirations at all.
Thankfully, the track itself registers somewhere in the upper half of tropical-inspired knockoffs. Its chorus has an addictive swing to it, twisting its melody in unexpected ways and hinting at some impressively powerful vocals yet to be fully harnessed. I also quite like the driving pre-chorus. I’ll forget it almost instantly… but I like it. Make of that what you will.
Hooks | 8 |
Production | 7 |
Longevity | 7 |
Bias | 8 |
RATING | 7.5 |
http://www.youtube.com/watch?v=L6sOa4OloIs
~
It really is an odd type of pleasant. Definitely forgettable in the long run, but not a bad debut, and definitely a song I would actively search for rather than waiting for it to show up in a shuffled playlist. The melody is solid and I like it quite a bit, and I really don’t mind the tropical hip-hop instrumental— it fits the song nicely and is unique enough to me that I hardly remember it’s following trends at all. Not a superstar rookie group like ONF or Golden Child, who peddle a polished and lighter sound, but this is a darker musical side that I think has been a bit under-present in recent debut groups, so it’s (ironically) a breath of fresh air. I hope they do well.
LikeLike
I was thinkin’ about all the 2018 debuting rookie boy groups, and the landscape seems to be much darker than last years. Most of them – N.Tic, Target, Noir, NTB, Like A Movie, – passed completely under silence; others – Newkidd, Spectrum, D-Crunch – had some chance to be spotlighted but left no trace of them due to anonimous title tracks; others – Stray Kids – shined from the very first moment but “still haven’t found what thery’re looking for” (i. e. a unique style not to be considered as “the new BTS”).
Now it’s Lucente and Verivery to follow the path. And uhm, it’s a “so what?” in both cases.
KPop is full of unsuccessful debuts by groups that then turned into local and/or global sensations, but this time there’s a certain lack of concept and personality which tends to cover all these projects with indifference. I mean: why someone should support them? What have they to offer people together with a few minutes of boring EDM cliches?
I have no answer, but agencies and producers seem to have even less.
LikeLike
This isn’t REALLY trop laziness in spirit though. This actually has alright songwriting, come on now – someone probably put in at least several minutes coming up with it.
LikeLike
I’m wondering if you’ll listen to the rest of the album as well. I haven’t heard the whole thing yet, but there’s one song, “How About You”, that I really like. Hoping you’ll check it out and give me some feedback!
LikeLike
other than Stray Kids, 2018 is basically “year of the girl groups” as far as debuts go
LikeLike
Pingback: Song Review: NIK – La Vida Loca | The Bias List // K-Pop Reviews & Discussion