A K-pop act’s title track isn’t always the best song on their album, even if it’s the one most people will hear. Sometimes, b-sides deserve recognition too. In the singles-oriented world of K-pop, I want to spotlight some of these buried treasures and give them the props they deserve.

Starship Entertainment’s current A&R team is on a roll, and that appears to extend to Japanese releases as well. A series of strong title tracks and albums had transformed CRAVITY into one of the most consistent purveyors of upbeat pop music. That continues with the b-side to their newly-released Japanese recording of Groovy.

I Can’t Fight The Feeling is exactly the type of song this group should be recording. It’s funky and slightly retro, driven by strong vocal melodies and a robust electro groove. It would fit perfectly on either of CRAVITY’s past two albums, which makes me hope they’ll continue to pursue this energy when they make their Korean return.

I Can’t Fight The Feeling has a slightly sinister edge that helps it stand apart from giddy tracks like Groovy and Party Rock. The phrasing during the chorus is a real treat, tracing the groove with rhythmic bite that grows quite addictive. Larger-scale production would have set this over the edge (we need electric guitar!), but this overall sound definitely matches my taste.

Grade: B